Gooch Oriental are one of the key suppliers of high quality and ethical rugs in the UK, with over 60 years of experience. Our products originate from various destinations to provide rugs that are authentic and made with the finest materials. We offer various styles and materials to ensure that we can offer the perfect rug for any home and room.
We visit our key suppliers on a regular basis to ensure that new ranges are regularly being implemented into our collections. We also make sure that their work forces are being treated fairly, that their working conditions are the best possible and there is no child labour in place at any of our factories. This is an essential commitment from anyone wishing to supply Gooch and is part of our responsible sourcing policy.
In our warehouse you will find an amazing selection of individual and continuity pieces in both traditional and contemporary designs. This website is just an insight into the huge assortment that awaits you. Our policy has always been to buy the best quality products, at the best possible prices and to then sell them as competitively as we can. We want to build long term relationships that can work as well with our customers as it does with our suppliers. Quite simply, a partnership. If we can help, we will help.
Our Individual Rug Collection are all handmade in Pakistan through Cottage Industry Producers. All of these beautiful rugs are made within families homes where they are provided with all the wool, a loom and the distinctive pattern. The families can work to their own schedule. This style of industry supports a whole network of locals from shepherds who provide the wool, spinners who spin the wool, dyers, weavers, finishers and export staff.
Ersari is one of the most important Turkoman tribes, it's people are considered among the best weavers of the 24 clans with the most specialist and smallest clans being Ersari and Tekke. Originally nomadic, these proud people are mostly settled in Northern Afghanistan in the area bordered by Uzbekistan and Turkmenistan. n 1sqm of Ersari rugs there would be around 150000 + knots which bearing in mind the unique quality of wool yarn allows for a fine density and lower pile to best showcase the pattern.
A classic, traditional design, Afghan Khan or Khal Mohammadi (as the design is mainly known) rugs are only woven in the Andkhoy region of Afghanistan. The rugs follow a distinctive type of patterning which once seen a few times can be easily recognised again in all it's subtle and beautiful variations. In 1sqm of Khal Mohammadi rugs there would be around 150000 + knots giving a low-density pile.
Khurjeen rugs are woven by Turkmen and Hazara tribes in the central and Northern provinces of Afghanistan. The design and patterns of Khurjeen rugs are taken from Saddle bags having different warm colours and straight strips too. Khujeen rugs are unique because of their pattern and delicate designs specially mixing contemporary and traditional designs together. In 1sqm of Khurjeen rug there would be around 170000 + knots.
The Loribaft Gabbeh collection is one of the most popular designs. Our main production areas of this quality is Dawlat Abad and Andkhoy in Faryab province of Afghanistan. The nomadic Uzbek and Turkmen tribe weave this specific Loribaft quality. The design we use are mainly inspired by the Persian Loribaft Gabbeh Designs. Like our other qualities we use hand spun Ghazni Wool, the foundation is cotton and we use pure natural dyes and has approximately 140000+ knots in a sq-meter. Once dyed and hand knotted on a cotton warp base in Afghanistan the rugs are then transported over to Pakistan where they are expertly finished including washing and trimming. Our Loribaft quality is usually slightly thicker and coarser than some of our other qualities.
The Sultani collection is very similar is design and style to that of the Khurjeen design. We started producing this collection in 2010 using traditional designs but with a slightly modern touch. Like Khurjeen rugs the Sultani collection is woven and made by the same Hazara tribe based in central and Northern Afghanistan in the Bamyan and Kabul provinces. In 1 sqm of a Sultani rug there would be around 140000 + knots.
The Supreme Kazak design is mainly made by the Hazara Tribes of Afghanistan. The design and patterns of Kazak rugs are taken from old Caucasian rugs (Caucasian carpets are from the areas south, east and north of the mountain chain of the Caucasus, Russia). In 1sqm of a Supreme Kazak rug there would be around 160000 + knots giving a fine-density pile.
The Afghan Ziegler style (or Chobi style) is mainly made by Turkmen tribes of Afghanistan settled in the northern provinces of Faryab, Jawozjan, and Mazar-e-Sharif. The wool used is hand spun and then dyed using natural vegetable dyes before being hand knotted using a unique technique of twisting the yarn twice before double knotting. The rugs are then transported to Pakistan where they are expertly finished including washing and trimming using the traditional methods.Knot count per 1sqm – Approx 140000 + knots giving a low-density pile.